Fanatics Sportsbook Now Accessible to Customers in These States

The entry of Fanatics into the sports betting arena occurred early in 2023, marked by the inauguration of their inaugural retail sportsbook in Maryland during January, followed by the rollout of their mobile sportsbook in May. Beyond Maryland, Fanatics Sportsbook is now operational in Massachusetts, Ohio, and Tennessee. There are plans for an imminent expansion into other states in the near future, with Kentucky being the next on the list. Fanatics obtained a mobile sports betting service provider license, positioning it as one of the select few platforms set to initiate mobile sports betting services in the state come September.

Fanatics Sportsbook is ready

Fanatics Sportsbook already boasts an array of features one would anticipate from a premier sports betting platform. These include an extensive range of markets, a well-crafted mobile app, and recurring promotional offers. The platform was orchestrated under the stewardship of Matt King, a former executive at FanDuel, who was appointed as the CEO of Fanatics’ Betting & Gaming Division in 2021.

Beyond the realm of mobile sportsbook offerings, Fanatics is aiming to enhance its brand through a signature retail sportsbook experience. This effort began with their debut location at FedEx Field, which serves as the home of the Washington Commanders. Since then, they’ve added the Columbus Blue Jackets and Cleveland Guardians to their roster of partners.

In the latter part of June 2023, Fanatics expedited the expansion of their sportsbook with a substantial $225-million transaction involving PointsBet. This acquisition secured all of PointsBet’s U.S. assets, providing Fanatics Sportsbook with smoother access to 14 markets where PointsBet had already established its sports betting operations.

Fanatics Rewards: A Paradigm Shift?

Fanatics has garnered commendation for its distinctive FanCash rewards system. Players who engage with the platform earn FanCash through their wagers, which can subsequently be exchanged for merchandise and apparel via the Fanatics online store. This innovative rewards system is a fitting complement to the well-established sports merchandise and apparel powerhouse. It offers a unique allure that sets Fanatics apart from competitors in the sports betting arena. Although rewards programs are not novel in the realm of mobile sportsbooks, Fanatics stands out by providing reward points that players can effortlessly track, accumulate over a reasonable number of bets, and convert into desirable prizes.

Just the Start

With the acquisition of PointsBet U.S. operations now concluded, Fanatics has paved the way for the expansion of its sportsbook into 14 more states where the Australian betting platform holds licenses. These states encompass:

• Colorado
• Illinois
• Indiana
• Iowa
• Kansas
• Louisiana
• Maryland
• Michigan
• New Jersey
• New York
• Ohio
• Pennsylvania
• Virginia
• West Virginia

While specific launch dates for Fanatics Sportsbook in these states remain undisclosed, Fanatics’ CEO Michael Rubin has openly expressed optimism regarding the forthcoming expansion of the platform. The advent of Fanatics Sportsbook in these states, as well as others that have recently embraced sports betting legalization, is not a question of “if,” but “when.”